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A New Option for the Industry:

A New Option for the Industry:


April 1, 2011


If competition is good, then horse industry organizations, racetracks and other businesses should be happy to see the emergence of a new company designed to use the power of group purchasing to help them save money.


Steve Andersen, well known to many farm owners and racetrack executives through his work with the National Thoroughbred Racing Association’s group purchasing arm, NTRA Advantage (and its predecessor, Equisource), has launched his own company,, and Andersen already has established partnerships with racing and breeding organizations in 14 states from California to Florida. currently offers discounts and low financing deals with three companies: Toro, a worldwide leader in turf and irrigation equipment with an extensive line of products that fit the equine world; Exmark  mowers; and Boston watering trucks. More are on the way, said Andersen, a native of Connecticut who cut his teeth in the racing business grooming and caring for horses at New England tracks like Green Mountain Park, Rockingham Park and Suffolk Downs. He moved to Kentucky in 1999,joined Equisource, and was part of the team that helped make NTRA purchasing a major success, particularly when it was partnered with Breeders’ Cup Ltd and offered group purchasing deals on products from John Deere, Sherwin Williams, Dodge, Fed-Ex, and others. Andersen makes his home in Georgetown, Ky., where is based.


When a member of an partner organization makes a purchase with a participating company, Andersen said, a portion of the sale price is earmarked for that organization to be used at its own discretion. For example, if a member of a local HBPA or breeders organization purchases an Exmark mower, the buyer not only gets a discounted price, but the local organization participates in a revenue sharing plan that can be used to help fund benevolent programs or any other aspect of that organization’s work. Racetracks purchasing equipment will benefit through marketing dollars spent by Andersen’s company. Prices are discounted by as much as 28%, Andersen said.


The agreements between and participating organizations are non-exclusive. “We are positioning this as an additional benefit of membership,” Andersen said.


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